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Governor's Bend Assisted Living
A well-respected assisted living community in the Tri-Cities area that wasn't showing up online. We rebuilt their website, built an SEO strategy targeting East Tennessee, and integrated HubSpot CRM so no inquiry goes unmanaged. Six months later their organic traffic has doubled.
The Problem
Governor's Bend Retirement & Assisted Living had built a strong reputation in the Tri-Cities area. Families trusted them. Residents loved them. But when someone searched for assisted living options in East Tennessee, Governor's Bend wasn't showing up.
Their website was outdated and not ranking for any meaningful local keywords. On top of that, inquiries coming through the site weren't being tracked or followed up on consistently — which meant potential residents were slipping through without anyone knowing.
We rebuilt the site from the ground up, put an SEO strategy in place targeting East Tennessee, and implemented HubSpot CRM so every inquiry was captured, organized, and followed up on properly.
What We Did
Six months after launching the new site and SEO strategy, Governor's Bend has seen organic traffic double. Families searching for care options in East Tennessee are finding them — and when they reach out, the team has the tools to follow up properly.
For a business where every inquiry could represent a family making one of the most important decisions of their lives, that matters.
A clean, warm design built to reflect the quality of care Governor's Bend actually provides. Easy to navigate, built for trust, and optimized for local search from day one.
Local SEO targeting families searching for assisted living options across the Tri-Cities and broader East Tennessee area. Service pages, keyword targeting, and on-page optimization built for long-term visibility.
Every form submission now flows directly into HubSpot, where inquiries are tracked, organized, and managed. No more leads falling through the cracks.
Let's talk
We'd love to hear more about what you're working on.