The Situation
Good Business. No Pipeline.
True North is a family-operated garage door company serving the DFW metro — same-day service, honest pricing, 1-year workmanship warranty. The kind of operator homeowners actually want showing up.
The problem: their pipeline ran almost entirely on insurance referrals after storms. $200–$300 repair jobs. When the weather was quiet, so was the phone.
They wanted installs. Higher-ticket work. A lead flow they could actually count on. Two agencies and $25,000 later, they had nothing to show for it.