import { useState, useEffect } from "react"; const G = "#7DC143"; const DARK = "#0f0f0f"; const CARD = "#191919"; const BORDER = "#272727"; const TXT = "#f0f0f0"; const MUTED = "#777"; const DIM = "#444"; function Badge({ label, color = G }) { return ( {label} ); } function Card({ children, style = {} }) { return ( ); } function Eye({ label }) { return ; } function PageHead({ eyebrow, title, sub }) { return ( ); } function MissionTab() { const [clients, setClients] = useState(4); const [rate, setRate] = useState(3150); const mrr = clients * rate; const arr = mrr * 12; return ( ); } function ICPTab() { const [active, setActive] = useState(0); const icps = [ { tag: "Primary", name: "Dental Practices", color: G, who: "Independent practices, 1–3 locations. Doctor-owner or office manager is the buyer.", why: "Professional, growth-minded, high lifetime value, underserved by quality marketers. You have a case study launching this week.", budget: "$1,800 – $4,500/mo", urgency: "Start now", pains: ["Inconsistent new patient flow", "Outdated website losing patients to competitors", "No system to capture and follow up leads", "Missing or weak online reviews"], pitch: "We build new patient acquisition systems for dental practices — website, local SEO, and Google Ads working together.", }, { tag: "Secondary", name: "Law Firms", color: "#6B9FE4", who: "Personal injury, family law, criminal defense — small to mid-size. Managing partner is buyer.", why: "High client lifetime value means they understand ROI. You have background here. Professional conversations, not combative ones.", budget: "$1,800 – $4,500/mo", urgency: "Parallel track", pains: ["Over-relying on referrals", "Website doesn't rank locally", "Competitors dominating Google Ads", "No intake automation"], pitch: "We help law firms generate consistent inbound cases through SEO and paid search — not just referrals.", }, { tag: "Tertiary", name: "Med Spas", color: "#C084FC", who: "Nurse practitioners, aestheticians running their own practice. High budgets, competitive market.", why: "Exploding industry, high margins, business-savvy owners who invest in marketing heavily and understand ROI.", budget: "$1,800 – $4,500/mo", urgency: "Once stable", pains: ["Competing with franchise chains", "Inconsistent booking flow", "Seasonal revenue swings", "Weak social proof online"], pitch: "We fill your treatment calendar with qualified new clients through targeted local ads and reputation management.", }, ]; const icp = icps[active]; const packages = [ { name: "Starter", price: "$1,800/mo", tag: "Paid traffic focus", tagColor: "#6B9FE4", featured: false, includes: [ "Website design & updates", "Google Ads OR Meta Ads management", "Client pays ad spend separately", "Monthly reporting & optimization", "GBP management", ], margin: "Your margin: ~$1,450/mo", wlCost: "WL cost: $350", note: "Foot-in-the-door for clients who want fast lead generation without a long-term SEO commitment. Natural upsell path to Growth.", }, { name: "Growth", price: "$4,500/mo", tag: "Full stack", tagColor: G, featured: true, includes: [ "Everything in Starter", "Both Google Ads AND Meta Ads", "Full SEO campaign (local + on-page)", "CRM setup & automation (GHL)", "Bi-weekly strategy calls", "Weekly reporting dashboard", ], margin: "Your margin: ~$2,400/mo", wlCost: "WL cost: $2,100 ($1,500 SEO + $600 ads)", note: "Your primary offer. Lead with this. Most serious clients — dental, law, med spa — should be here.", }, ]; return ( ); } function SprintTab() { const [checked, setChecked] = useState({}); const toggle = id => setChecked(p => ({ ...p, [id]: !p[id] })); const week1 = [ { id: "1a", day: "Today", col: G, task: "Write a list of 50 people you know — friends, family, former colleagues, business owners.", why: "Warm outreach closes 10x faster than cold. This is your fastest path to 2 clients." }, { id: "1b", day: "Today", col: G, task: "Send 15 personal, individual messages to business owners in your network. Not a mass blast — one by one, personalised.", why: "Template: 'Hey [name], building a new focus at Endeavor. Do you know any dentists or lawyers who need help with marketing or their website?'" }, { id: "1c", day: "Today", col: G, task: "Call your outbound company. Shift all targeting to independent dental practices and law firms — no large chains or DSOs.", why: "Highest-leverage 10-minute call you can make today. Your current targeting is creating the wrong conversations." }, { id: "1d", day: "Day 2", col: G, task: "Audit your Calendly. Make sure it's easy to book and doesn't need back-and-forth to confirm.", why: "Every friction point in your booking flow costs you deals." }, { id: "1e", day: "Day 3", col: G, task: "Finish the dental website. Treat it like your flagship piece, not a favor for a friend.", why: "This is your entry ticket to the dental vertical and the foundation of everything in Phase 1." }, { id: "1f", day: "Day 3", col: G, task: "Screenshot everything: full scroll, mobile view, contact form, before/after if available.", why: "You need visual proof to attach in outreach the moment it launches." }, { id: "1g", day: "Day 4", col: G, task: "Ask your dentist friend for a 60-second video testimonial on his phone. No production needed.", why: "A dentist vouching for you to other dentists is worth more than any pitch you can write." }, { id: "1h", day: "Day 4", col: G, task: "Write a one-page case study: the problem, what you built, the strategy behind it. Results optional — the story is enough.", why: "This becomes your cold outreach hook immediately after the site goes live." }, { id: "1i", day: "Day 5", col: G, task: "Record a 3-minute Loom walkthrough of the dental site. Talk about the strategy and why you made the decisions you did.", why: "'I recorded a quick look at what we built for a dental practice in [city]' gets 3x the replies of a plain cold email." }, { id: "1j", day: "Day 5", col: G, task: "Send the Loom + case study to 10 dental offices within driving distance. Personalize each one with their name and one observation about their current site.", why: "Local + personal + video is your highest-converting outreach combo available right now." }, ]; const week2 = [ { id: "2a", day: "Day 8", col: "#6B9FE4", task: "Follow up with every warm contact who hasn't replied. One line: 'Hey [name] — just following up. Worth a quick call this week?'", why: "Most deals come from the follow-up, not the first message. Don't skip this." }, { id: "2b", day: "Day 8", col: "#6B9FE4", task: "Post on LinkedIn about the dental website launch. 3–4 sentences, one screenshot, what you built and why it matters for the practice.", why: "Your network doesn't know what you're doing. This makes it real and gets word out to the right people." }, { id: "2c", day: "Days 9–10", col: "#6B9FE4", task: "Get on every call you can. Lead with questions: 'What's the biggest challenge getting new patients right now?' Then listen.", why: "The people who convert are the ones who feel heard, not sold. Questions first, pitch never." }, { id: "2d", day: "Day 10", col: "#6B9FE4", task: "Send a proposal within 2 hours of every call. Use a simple template. Do not wait until tomorrow.", why: "Proposals sent same-day close at 2–3x the rate of proposals sent 48+ hours later. This is proven." }, { id: "2e", day: "Day 11", col: "#6B9FE4", task: "Offer a free website/SEO audit to anyone who hasn't responded to your initial outreach.", why: "Zero-risk entry converts fence-sitters. You close them on the follow-up audit call." }, { id: "2f", day: "Days 12–13", col: "#6B9FE4", task: "Close 2 clients. Signed agreement + deposit received before doing any work.", why: "A verbal yes is not a client. Signed and paid is a client." }, { id: "2g", day: "Day 14", col: "#6B9FE4", task: "Set up Endeavor Digital's Google Business Profile. Ask 3–5 people you've worked with to leave a Google review.", why: "When prospects Google you after cold outreach, this is what they see. Don't let it be blank." }, ]; const all = [...week1, ...week2]; const doneCount = all.filter(t => checked[t.id]).length; const pct = Math.round((doneCount / all.length) * 100); const CheckItem = ({ item }) => ( ); return (